Source: Mobile report 2017-3-2 21:21

5 Tips for Driving a Competitive Enterprise Mobile App Strategy

5 Tips for Driving a Competitive Enterprise Mobile App Strategy


Consumer apps are currently the buzz word all over the world. Companies are searching for innovative ways that can allow them to offer a better experience to their mobile app users. But apart from these apps for consumers, this is also a fast-growing demand for enterprise mobile apps.

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Enterprise mobile apps are great when it comes to increasing the productivity and efficiency of the employees and providing the company with a competitive edge. But with the increasing availability of these apps and to make sure that the selected apps actually work in tandem with the other apps, systems, and processes, it is also very important to have an effective strategy in place.

If you are looking for ways to improve your enterprise mobile app strategy, the tips mentioned below are sure to make a world of a difference for you.


1. Centralize app management

When a new enterprise mobile app is launched, it often comes with a few obstacles at least when you try to implement it as per your custom requirements. These problems can often be resolved by centralizing the app management process with the help of a dashboard which unifies the management.

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With a single dashboard, it’ll be much easier for you to keep a track of all the different apps that are implemented. With a single window for all the information, it will be much easier for you to find the traffic patterns, common anomalies, and usage errors. But for a centralized app management, make sure that you also have a team in place to inspect and tackle the challenges.


2. Focus on apps which are actually useful for your workforce

As per a recent survey by Adobe, customer relation management, customer service and support, messaging and collaboration systems and sales enablement are some of the most important enterprise mobile apps according to the respondents.

It is important for a company to focus on apps which actually help their employees to offer better services to the customers or collaborate better on projects. Look for apps which offer better features to your employees and allows them to be more productive. When switching between apps in search for the best, make sure that you track the benefits yielded by the apps to make the right decision.


3. Try to know what your employees think of such enterprise apps

The same survey also suggests that it is also very important to know how these apps are perceived within the company. The respondents agreed that with enterprise mobile apps, the employees feel updated, empowered and productive.

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While there is no denying that fact that implementing an efficient enterprise mobile app strategy can be difficult, the strategy should also include using programs that can track and improve the satisfaction of the employees with the help of analytics, updates, surveys, etc. A team to take care of the deployment of the apps by creating programs which ensure satisfaction of the employees can significantly improve the drive-in support and internal consensus.


4. Develop an experience-driven strategy

While there is no denying that the enterprise mobile apps are very beneficial when used along with an effective strategy, it is also very important to make sure that these apps are able to provide the required information to the employees anywhere, anytime and on any device.

As per an enterprise mobile app strategist on B60Apps, the strategy should also be experience-driven to provide the best outcome. The IT team should be provided with innovative, useful technologies and tools with the help of which they can mobilize the resources while also ensuring the security.

When developing an experience-driven strategy, make sure that the strategy increases effectiveness, reduces costs and minimizes the risks associated with your business operations. When done well, the strategy will effectively transform your organization into one that is experience-driven.


5. Future-proofing the strategy

As the trends in the mobile app development constantly change, it is important for your enterprise mobile app strategy to track these modifications and adopt the changes that can be beneficial. As per the Adobe survey, more than 75% of the respondents believe that their current enterprise mobile app strategy is nothing like it used to be a couple of years ago. And this trend will continue in future too.

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The changes are happening at a rapid pace and it is very important for every enterprise to future-proof their strategies to have a competitive edge. Right from the cloud-based apps, privacy and security safeguards, offering better user experience, to the processes that can add more value to the work, you should keep yourself updated about all the latest developments to make sure that your strategy is well-prepared for the future and continues to enjoy a competitive edge.

If you are planning to improve your enterprise mobile app strategy, start by looking at apps which are currently deployed. How the apps are used, their workflows, analytics, efficiency and user satisfaction are some of the points where you can begin the transformation and use the tips mentioned above. It is very important to first understand your current strategy to improve it further or switch to something that is more beneficial and offers better results.