AdView Bridge — Server-Side Header Bidding, Simplified
Built on Prebid Server, deeply integrated with the Xchange dashboard. SDK users enable with one click.
What is AdView Bridge?
Understanding server-side header bidding and how Bridge transforms your monetization
What is Server-Side Header Bidding?
Traditional header bidding runs auction requests on the client side (browser/app), adding load to the page/application. Server-Side Header Bidding moves the auction process to the server, reducing client-side load and improving ad loading speed and user experience.
AdView Bridge vs Client-Side Comparison
| Dimension | Client-Side | AdView Bridge (Server-Side) |
|---|---|---|
| Auction Execution | Client-side (App/Browser) | Server-side (AdView Infrastructure) |
| Client Performance Impact | High (multiple SDKs/requests) | Low (single SDK request) |
| Ad Loading Speed | Slower | Faster |
| Max Bidders | Limited by client performance | Unlimited (server-side scaling) |
| Integration Complexity | Each bidder requires separate integration | Zero extra integration (server-managed) |
| User Experience | Potential impact | Virtually no impact |
Bridge's Role in the Ecosystem
Bridge is the Auction Orchestration Layer, not another SSP. When an SDK request enters Bridge, Xchange and other Prebid Bidders compete in parallel at the same level.
- Xchange participates as one of the bidders on equal footing
- All bidders compete fairly — highest bid wins
- No sequential waterfall — true parallel auction
Key Benefits
Why publishers choose AdView Bridge for server-side header bidding
Incremental Demand
Connect additional Prebid Bidders to increase competition density and eCPM
Low Latency, High Efficiency
Server-side bidding reduces client-side load, improving ad load speed and UX
Zero Extra Integration
Publishers using AdView SDK need zero additional development — just enable the permission
Unified Management
Manage Bridge configuration and bidding strategies within the Xchange dashboard
Fair Auction
Xchange and other Prebid Bidders compete equally — the highest bid wins
Open Ecosystem Compatible
Built on Prebid Server standard, compatible with the full Prebid Bidder Adapter ecosystem
How It Works
The complete auction flow from SDK request to ad display
Bridge is the Auction Orchestration Layer
The SDK's ad request goes directly to Bridge, which simultaneously sends parallel bid requests to Xchange and other Prebid Bidders
Xchange as One of the Bidders
Xchange competes at the same level as other Bidders — not in a sequential (waterfall) arrangement
Highest Bid Wins
All bids from all Bidders are compared by Bridge in a unified auction. The highest bid wins, and the ad creative is returned to the SDK for display
Supported Bidders
Pre-integrated Prebid Bidder partners ready to compete for your inventory
Continuously integrating more Prebid ecosystem bidders. Contact us to request a new bidder integration.
Getting Started with Bridge
Three simple steps to enable server-side header bidding
Sign Up for Publisher Account
Create your free account on the Xchange dashboard
Integrate AdView SDK
Add the AdView SDK to your mobile app (if not already integrated)
Enable Bridge
Select during signup or enable later within the platform dashboard
Prerequisites
- Must have AdView SDK integrated
- Must have completed registration on the Xchange dashboard
- Enable Bridge: select during registration, or apply within the platform after registration
- Only available for SDK-integrated publishers (non-SDK traffic not currently supported)
Ready to Enable Server-Side Bidding?
Join thousands of publishers using AdView Bridge to maximize their ad revenue