Impression viewability is now a baseline requirement for digital advertising success. After all, your ads aren’t worth much if no one actually sees them.
Why Ad Viewability Matters?
Don’t waste your budget on unviewed impressions
Discover how many people actually see your ads. By eliminating wasted inventory cost, viewable buying solutions let buyers efficiently buy media impressions that drive successful outcomes.
Viewability and Measurement Partners
The goal of advertising has always been to have an impact on audience. While it's critical for an ad to be seen, viewability itself is not a measure of ad effectiveness. We are partnering with major MRC-accredited vendors to integrate their solutions into our platform, and support viewability measurement: so, you can focus on the campaign metrics that really matter.