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AdView deploys GeoEdge's Real-Time Blocking solution for in-app to enhance publisher interests protection

by:AdView // Friday, February 21th, 2020-12:11 PM

Beijing, China – AdView announced today that it has deployed GeoEdge’s Real-Time Blocking for Programmatic solution as a combination of other latest technology and in-house Ad Quality team to protect AdView publishers’ user experience by eliminating bad ads.



As the programmatic advertising market grows in the worldwide, the issue of ad quality continues to reveal new challenges over time. The protection of users is crucial for all publishers, however intercepting and eliminating bad ads and malware is a pretty complex task for the industry.


To ensure that our ad quality standards remain high and any quality issues to our publisher’s users are detected and blocked, AdView has been working with industry-leading partners.


Starting from early 2018, AdView has been partnering with GeoEdge by utilizing GeoEdge’s Adverstisement Verification service to help detect bad ads. As a continuous effort to keep AdView Mobile Exchange clean, healthy, and trustworthy, AdView and GeoEdge will continue partnership by using GeoEdge’s Real-Time Blocking solutions for Programmatic on AdView Mobile Exchange starting from early 2020. Through Real time blocking, AdView will be able to automatically block instead of removing by hand once bad ads or any kind of malware are detected.


“A clean, secure programmatic marketplace environment will help deliver the right user experience mobile app users demand, earn their loyalty and trust, and turn their engagement into increased ad revenue in the long run. We have been partnering with AdView for years, and we are happy that AdView has decided to deploy GeoEdge’s latest Real-Time Blocking solution for In-App.” Said by Eran Navon, Regional Director, APAC at GeoEdge.


“AdView takes no empty promises in protecting our publishers’ user experience.”  Said Ethan Lin, General Manger, Global business at AdView, ”We have been utilizing GeoEdge’s Ad verification technology to scan bad ads on our exchange since 2018. Moving on to GeoEdge’s Real Time Blocking solution this year will maximize the efficiency and effectiveness of our ad quality control team, and help ensure AdView Mobile Ad Exchange a clean, safe and engaging.”


About GeoEdge

GeoEdge is the premier provider of ad verification and transparency solutions for the online and mobile advertising ecosystem. The company’s mission is to protect the integrity of the digital advertising ecosystem and to preserve a quality experience for users. It ensures high ad quality and verifies that sites and apps offer a clean, safe, and engaging user experience. GeoEdge guards against non-compliance, malware, inappropriate content, data leakage, operational, and performance issues. Leading publishers, ad platforms, exchanges, and networks rely on GeoEdges automated ad verification solutions to monitor and protect their ad inventory – without sacrificing revenue.The company was founded in 2010 by a team with more than two decades of hands-on technical and online media experience.


About AdView

Founded in 2010, AdView Mobile Exchange now is not only the largest independent mobile ad exchange in China, but also a leading global mobile supply-side platform. AdView is headquartered in Beijing, with offices in Shanghai, Tianjin, Guangzhou and Bangalore, India. AdView Mobile Exchange’s mission is to bridge the gap between the global supply and demand especially across the China border through innovations in ad technology and global IT infrastructure. AdView Mobile Exchange’s comprehensive monetization solutions help publishers with best monetization, while delivering a great user experience. AdView Mobile Exchange also offers both open and private marketplace for DSPs who can reach premium mobile media inventories and a vast number of unique mobile users. AdView Mobile Exchange is proud members of IAB Tech Lab, IAB Hong Kong and MMA China.